Kenya will be joining other competing destinations in the world in showcasing her diversity in tourism through Meeting Incentives, Conventions and Exhibitions (MICE) exhibition in Barcelona, Spain next week.
The Exhibitions for the Incentive Business, Travel and Meetings (EIBTM) is the leading global trade fair for the meetings and incentive industry with hosted buyers and trade visitors.
Slated to begin from 19th -21st November, the event brings together over 15,000 MICE industry professionals keen on access to a dynamic business environment for networking and business deals.
“This is yet another opportunity for us to educate the MICE clientele on the destination’s ability to host incentive groups, events, meetings and conferences in line with our tourism product diversification strategy” says Kenya Tourism Board (KTB) Managing Director Muriithi Ndegwa.
KTB will be leading some a number of travel trade and industry players including the Kenyatta International Convention Centre (KICC) for the three-day event.
MICE tourism is one of the growing segments that KTB has continued to market in line with the strategy of product diversification and has presented Kenya with an excellent opportunity to establish competitive advantage within this niche segment.
According to KTB Managing Director, MICE are widely acknowledged as a lucrative industry, which enables destinations to create employment opportunities and benefit from foreign exchange earned.
Kenya is ranked second in conference tourism in Africa and 58th globally in the Country and City ranking 2012 report by the International Congress and Convention Association (ICCA)- a worldwide umbrella body for international conference and conventions.
According to the report, Kenya hosted 29 international conferences with KICC hosting a majority of them.
Nakuru County appeared also appeared in the ranking after hosting two international conferences making it a very important emerging city destination in Kenya.
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