Friday, November 29, 2013

GROHE means business in Africa

GROHE, the world leading German manufacturer in sanitary fittings is entrenching its foothold within the African market through continued expansion and dedicated commitment to bringing pure water enjoyment to all. GROHE is renowned world-wide for their innovative technologies, ground-breaking designs and firm commitment to environmental sustainability.

Not content with their European growth After third quarter of 2013: GROHE Group delivering sustained strong results

Sales once again well past €1 billion nine months into year/German market growth continues/positive trend likewise in America and the Middle East/Africa region, GROHE has its eyes set on Africa.

With GROHE sales offices established in East and West Africa and a fully functional stocked warehouse and office in Johannesburg to serve RSA and SADC, the continent has the full support and commitment required for a continued aggressive expansion plan. Already fully engaged in partnerships with countries as follows:

West Africa: Nigeria, Cote d’Ivoire, Ghana

East Africa: Kenya, Tanzania

South Africa and SADC: Zimbabwe, Mozambique, Botswana, Namibia

GROHE currently has over 370 retail outlets throughout the continent and are expected to solidify and increase that footprint to over 700 retail outlets by the end of 2014.

Despite negligible growth in the economy and market segment GROHE has seen double digit growth in RSA for the last 4 years and continues to focus on steadily increasing its valuable footprint with reliable partners within the industry. With a current market share of 6% GROHE is continually growing year on year.

GROHE will continue to build on current partnerships and relationships, continue its commitment to service excellence and delivery on promises whilst offering a trained and experienced sales force, all of which will ensure that GROHE continues to build on its current network and garner iconic projects such as Samsung Head Office, and Sandton Skye.

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