Kenya has stepped up its marketing efforts to foreign tourists by hosting 150 of the most influential travel trade representatives from key tourism markets for more than a week.
The ‘hosted buyers’ who arrived in the country over the weekend is currently sampling different attractions around the country, and will attend the Africa Chapter of the World Travel Awards (WTA) tomorrow before participating in the Magical Kenya Tourism Expo at the KICC starting Friday.
“By exposing the delegation of hosted buyers and treating them to our warm hospitality, tasty cuisine and having them attend some of the key tourism events that we are privileged to host, we aim at fighting the negative publicity about the country”, said Kenya Tourism Board’s Managing Director, Muriithi Ndegwa.
He added, “As you know we are targeting to boost tourism numbers from the current average of million, to three million over the next five years. This visit will also address misconceptions about security in Kenya, showcase the upcoming facilities and highlight activities that tourists can enjoy in different counties”.
The team is comprised of travel trade representatives from Scandinavia, UK, US, Italy, the Benelux, Turkey, France, Spain, Germany, Australia, Austria, Russia, Czech , Poland, Canada, Brazil, Japan, Korea, India, Australia, Chain, South Africa, Nigeria, Ghana, Ethiopia and Uganda.
They are visiting various national parks, conservancies, beach and golf properties among other unrivalled offerings in the country.
Muriithi noted that the delegation now joins the prestigious list of Kenya’s destination ambassadors who will be sharing the message with others about Kenya as an ideal destination that caters to all travellers.
WTA will serve as a precursor to the Magical Kenya Travel Expo (MKTE 2013) hosted by KTB between the 18th–20th October, 2013.The Expo will be officially opened by Kenya’s President, His Excellency Hon. Uhuru Kenyatta.
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