Wednesday, August 21, 2013

OMO launches Omo Extra Fresh, alongside a new promotion

Women groups from across the country have a chance to walk away with up to Ksh 75,000 in cash prizes, courtesy of the newly launched OMO Extra Fresh, a variant of the popular OMO detergent..
In line with the detergent’s strategy of creating better life for its consumers, OMO Extra Fresh, which was launched in June, has been engaging women all over the country through their investment groups that are popularly known as ‘chamas’. . .
Ms. Kendi Kilonzo, Unilever’s Regional Category Manager said: “The OMO team appreciates that women are at the heart of what we do. It is therefore important to us that we go to where they are and share in their efforts to create better lives for themselves.”
For each 145 gram packet of OMO Extra Fresh bought, consumers will stand a chance to win cash prizes by sending an SMS to the number 22702. The more SMSs sent the higher the chances a group has of winning.
The leading women group from each region will get Ksh 75,000 while the second runners up will walk away Ksh 50,000. The group that comes in third will get a cash prize of Ksh 25,000. The participating regions include Eldoret, Nairobi, Nyeri, Embu and Mombasa.
Individual consumers also stand to win. All top collectors of the packs in each region walk away with a cash prize of Ksh 1,000.
Through continuous research and development, the OMO detergent has gotten better with time, reducing the time, physical effort and amount of water needed to wash clothes by hand.
“We brought together the power of our laundry detergent with the softness of a fabric softener to enable Kenyan mothers to save time and money as they do not have to buy fabric conditioner separately,” Ms. Kilonzo explained.

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